Privacy Policy

1. Introduction

Campaign Launcher ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Facebook advertising campaign management platform.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, phone number when you register
• Campaign Data: Ad campaign names, budgets, targeting preferences, ad creative content
• Business Information: Company name, billing information, payment methods
• Support Communications: Messages sent through our support system

2.2 Facebook Platform Data

When you connect your Facebook account, we access the following data through Facebook's API:

pages_show_list Permission:

• List of Facebook Pages you manage
• Page names, IDs, and access tokens
• Page admin status verification

pages_manage_ads Permission:

• Create, edit, pause, and delete ad campaigns for your Pages
• Access campaign performance metrics and analytics
• Manage ad budgets, schedules, and targeting settings
• Upload and manage ad creative assets

ads_management Permission:

• Full access to create and manage Facebook ad campaigns
• Ad account information and payment methods
• Campaign, ad set, and ad performance data
• Custom audiences and lookalike audiences
• Facebook Pixel data and conversion tracking

ads_read Permission:

• Read ad performance metrics (impressions, clicks, conversions)
• Access campaign analytics for custom dashboards
• Generate performance reports and insights
• Cost and budget utilization data

business_management Permission:

• Access to Business Manager accounts
• Manage multiple ad accounts under Business Manager
• Asset sharing between business entities
• Team member permissions and access control

pages_read_engagement Permission:

• Page post engagement metrics (likes, comments, shares)
• Organic reach and impression data
• Audience demographics from Page insights
• Content performance analytics

leads_retrieval Permission:

• Lead form submissions from Facebook Lead Ads
• Contact information of users who submitted lead forms
• Custom form field responses
• Lead quality and conversion data

2.3 Automatically Collected Information

• Usage Data: How you interact with our platform
• Device Information: Browser type, operating system, IP address
• Cookies and Tracking: Session data, preferences, and analytics
• Log Data: Access logs, error reports, performance metrics

3. How We Use Your Information

3.1 Primary Business Functions

• Campaign Management: Create, optimize, and manage your Facebook ad campaigns
• Performance Analytics: Generate reports and insights for your advertising ROI
• Lead Management: Process and organize leads from your Facebook Lead Ads
• Account Administration: Manage user accounts, billing, and subscription services

3.2 Service Optimization

• Improve our platform's functionality and user experience
• Provide customer support and technical assistance
• Send service-related notifications and updates
• Analyze usage patterns to enhance our features

3.3 Legal and Security Purposes

• Comply with legal obligations and regulatory requirements
• Protect against fraud, abuse, and security threats
• Enforce our Terms of Service and other policies
• Respond to lawful requests from authorities

4. Information Sharing and Disclosure

4.1 Facebook/Meta Platform

We share information with Facebook/Meta as required for advertising services:

• Campaign data for ad delivery and optimization
• Performance metrics for billing and analytics
• User actions for conversion tracking and attribution

4.2 Third-Party Service Providers

• Hosting Services: Render.com for application hosting
• Analytics: Usage analytics and performance monitoring
• Payment Processing: Secure payment handling for subscriptions
• Customer Support: Help desk and communication tools

4.3 Business Transfers

In the event of merger, acquisition, or sale of assets, user information may be transferred as part of the business transaction.

4.4 Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and safety.

5. Data Security and Protection

5.1 Security Measures

• Encryption: All data transmission uses HTTPS/TLS encryption
• Access Controls: Role-based permissions and authentication
• Token Security: Facebook access tokens are encrypted at rest
• Regular Audits: Security assessments and vulnerability testing

5.2 Data Retention

• Campaign Data: Retained for 2 years after campaign completion
• Lead Data: Retained as long as your account is active
• Analytics Data: Aggregated data retained for service improvement
• Account Data: Deleted within 30 days of account closure

6. Your Rights and Choices

6.1 Access and Control

• Account Settings: Update your profile and preferences
• Data Export: Download your campaign and lead data
• Facebook Permissions: Revoke permissions in Facebook Settings
• Account Deletion: Request complete account and data deletion

6.2 Marketing Communications

• Opt-out of promotional emails through unsubscribe links
• Update email preferences in your account settings
• Service-related notifications cannot be disabled

6.3 Cookies and Tracking

• Browser settings to control cookie acceptance
• Opt-out of analytics tracking through platform settings
• Clear stored data through browser controls

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:

• Standard Contractual Clauses for EU data transfers
• Compliance with applicable data protection laws
• Security measures for cross-border data processing

8. Children's Privacy

Our service is not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us immediately.

9. Facebook Platform Compliance

9.1 Platform Terms Adherence

• We comply with Facebook Platform Terms and Policies
• User data is used only for approved advertising purposes
• We respect Facebook's data use limitations and restrictions
• Regular compliance reviews and policy updates

9.2 Data Deletion Requirements

In compliance with Facebook's data deletion requirements:

• Users can request deletion of their Facebook-sourced data
• We provide a data deletion callback endpoint
• Confirmation of successful data deletion is provided
• Process complies with Facebook's deletion verification

10. Updates to This Privacy Policy

We may update this Privacy Policy periodically. When we make changes:

• Updated policy will be posted on this page
• Last updated date will be revised
• Significant changes will be communicated via email
• Continued use constitutes acceptance of changes

11. Contact Information

12. Effective Date

This Privacy Policy is effective as of January 12, 2025, and applies to all information collected by Campaign Launcher.